PERANCANGAN REBRANDING GEREJA GSJA CITY BLESSING TELUKNAGA TANGERANG

Abstract

Every community or group has the ability to be called a brand, this was mentioned by Subiakto Priosoedarsono, a branding practitioner for 50 years, in this case the church is also called a brand. Starting from the beginning of 2020, Indonesia began to hit by the entry of COVID 19 virus, there were many lockdowns in various places which made the church also have to join the lockdown. With this lockdown, the church must be able to follow developments by worshiping online. With this problem, it becomes a reference for the church to have a good branding so that public can know the exsistence and various activities of the church. And what is their interest in a church. With the hope of the outhor as an important note about branding more deeply.